Mr. Danny Wong Ho Lung, Executive Director and Operations Manager of Luk Fook, said, “Our motto of ‘exquisite craftsmanship, dedication to quality services and customer oriented’ is always the core competence of the Group and we have built a reputation of our superior customer services. Thanks to our experienced and dedicated frontline employees, who are regularly trained with professional product knowledge and superior selling techniques, we are honored to be awarded the “Hong Kong Premier Service Brand”. The Group would continuously place advertisements in different media and participate in brand-promotion activities actively, so as to enhance the popularity of the Group.”

Organized by the Brand Development Council and the Chinese Manufacturers’ Association of Hong Kong, "Hong Kong Top Brand Awards" aims to give recognition to outstanding brand names established by Hong Kong companies, to encourage local enterprises in pursuit of excellence, to promote Hong Kong products, and to enhance the profile, both locally and internationally, of Hong Kong industries. The Award was assessed by six factors, which include reputation (Hong Kong, Mainland & Overseas), distinctiveness, innovation, quality, image and environmental performance & social responsibility.

The presentation ceremony of “Hong Kong Top Brand Awards”, officiated by the Financial Secretary of the HKSAR Government, Mr. John Tsang, was held on 26 January 2010 at the Hong Kong Convention and Exhibition Centre.

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About Luk Fook Holdings (International) Ltd. (Stock Code: 0590)

Luk Fook Holdings (International) Ltd. is principally engaged in the sourcing, designing and retailing of a variety of gold jewellery, gold ornaments, gem-set jewellery, natural jade, gemstones and other accessory items. Luk Fook Group currently has a total of over 550 retail outlets in Hong Kong, the PRC, Macau, Canada and the United States. The Group continues to look for new business opportunities in the international market, echoing its core brand value of “Brand of Hong Kong Sparkling the World.